H&M 2017 Chinese New Year collection showcases a wardrobe of contemporary and sports influenced designs of fashion-forward pieces for ladies, men, and kids, with culturally significant shades of red and gold. It’s sold exclusively in 9 selected markets in Asia from January 12, 2017.
“We want to celebrate the essence of the Chinese New Year, interpreting the festivity with a contemporary collection. Mixing femininity with the effortlessness of the urban woman, while the enthusiastic colour palette nods to the traditional Chinese holiday,” says Ann-Sofie Johansson, Creative Advisor at H&M.
“It’s about creating a fresh new take on the Lunar New Year attire with refined sportive styles. The menswear collection elevates classic pieces into smart and relaxed looks, making each piece effortless and long-lasting throughout the season,” says Andreas Löwenstam, Head of Menswear Design at H&M.
FOR WOMEN
Bridging the resonance of traditional culture with effortless chic designs, the collection is infused with festive colours – red and gold, and Spring Festival inspired prints on modern silhouettes. Elevate your style by mixing gold accessories inspired by Chinese motifs, such as the ruyi knots, with an earthy tone knit top and a pair of denim pants. Complete your look by dressing down with a pair of gold sneakers.
FOR MEN
The menswear collection presents a cross between contemporary and sportive designs. The bomber jacket – fashion’s latest must-have in grey can be perfectly paired with the red sweater. Colour balancing is key this Lunar New Year; pull off the look with a pair of black slim-fit joggers and sneakers. The collection which is also inspired by oriental styles, features cranes intricately embroidered on a sweater and the back of a jacket.
FOR KIDS
For girls, a strong palette of bright red with prints and sequin embellishment dominate the collection. Dress up for this joyous occasion with the ballerina-inspired tutu dress or opt for a more casual look with the heart-shaped pattern knitted sweater. For boys, it is all about the casual dapper style; match the stripes shirt with a red bow tie or the red rooster pullover on a white shirt. Mix-and-match the style with essential apparels such as a pair of denim pants and sneakers for a more relaxed finish.
Follow these hashtags for the latest updates on the H&M 2017 Chinese New Year Collection: #HM2017CNY #lunarnewyear
Read also: Ring in the festive season with H&M’s 30th store opening at Sunway Velocity Mall
