To welcome the Year of the Rabbit, H&M launches the campaign Celebration of Style for Lunar New Year 2023 in Southeast Asia, injecting vibrant festive elements into the latest trends and classic silhouettes, while paying tribute to the diverse ways different people celebrate in style.
For this Lunar New Year 2023 campaign, H&M invited some well-known personalities in the region, including Malaysian public figures the Kuan Siblings, i.e. Christinna Kuan, Jestinna Kuan and Perry Kuan, Miss World Vietnam 2019 Luong Thuy Linh, Vietnamese singer Song Luan, Vietnamese kid influencer Hehe of @hehiuwazzup, to embrace unique expressions of style, self and creativity across culture and space in a surreal dream world.
In the videos, these personalities personalities were seen wearing H&M’s 2023 Lunar New Year collection which will be available in-store and online at hm.com from 5th January 2023.
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