Swedish retailer brand H&M will be dressing the Swedish Olympic team in their new collection called For Every Victory – the high-fashion performance sportswear, developed in collaboration with the Swedish Olympic team.
The collection combines high-fashion looks with the benefits of expert knowledge, focusing on core sports and training pieces that have all been tested by the Swedish Olympic team. The athletes advised on design, performance and wearability.
“We are truly honoured to also do the competition outfits for some selected sports. The result is a technical, high-fashion Olympic collection with a lot of the garments made in sustainable materials such as recycled polyester,” says Pernilla Wohlfahrt, the design and creative director at H&M.
Click through the gallery below to get a glimpse of the uniforms.
