26 designers from around the world showcased their new lines at the Modanisa London Modest Fashion Week, which ended on Sunday. Sponsors Modanisa – the world’s biggest online modest fashion retailer – brought the glitz and glamour of its concept to the British capital after hosting the hugely successful first-ever Modest Fashion Week in Istanbul last year.
Emerging and established designers presented their new collections on the catwalk at the iconic Olympia, including British labels Pillar and Farrah Naaz, Fllumae (USA), Aidijiuma (Malaysia), Mayovera (Turkey), and Helena Latifi (Norway).
Franka Soeria a co-creator of Modest Fashion Week, said: “The shows illustrated how diverse modest fashion style is. Some were heavily defined by cultural influences, while others fused East-West elements, producing modern daywear and glamorous evening dresses that adhere to Islamic principles, yet appeal far beyond.”
Somali-American Halima Aden – the world’s first hijab-wearing model – opened MLMFW, stepping on to the runway wearing a peach blush abiye (evening dress) and hijab by Minel Aşk. Halima was mobbed by fans afterwards, eager to talk to and have their pictures taken with the rising star.
British hijabi model Mariah Idrissi also attended, as did globally renowned modest fashion bloggers Leena Asadand Sena Sever, each with half-a-million social media followers, and Nabiilabee, whose new BBC documentary ‘New York Hijabis’ aired last week.
Complementing the catwalk shows were panel talks featuring big names from the industry, clothes stalls, and networking activities for designers, buyers and the media, all programmed by consultants Özlem Şahin and Franka Soeria of Think Fashion.
Source: PRNewswire.com
