This Spring 2021, GUESS is collaborating with FriendsWithYou on an expansive collection of colorful silhouettes and fabrications, and this American clothing brand has invited global music superstar, J Balvin, to star in the GUESS x FriendsWithYou campaign.
FriendsWithYou is the fine art collective of Samuel Borkson and Arturo Sandoval III, in partnership since 2002 with the sole purpose of spreading the positive message of Magic, Luck, and Friendship™. Influenced by the simple perspective that happiness is found in everyday life, FriendsWithYou’s work is designed to be accessible to all.
GUESS admires the FriendsWithYou message of spreading positivity and happiness through its artwork and shares a like-minded approach by creative exploration through color and having fun with collections. FriendWithYou’s anime aesthetic from the lens of a high-end artist puts a unique twist on this capsule collection.
The capsule features an assortment of statement pieces for men and women, crafted with cool embellishments, including embroidery and logos in vibrant colors. Cloud graphics are splashed throughout the collection and are a nod to light and serenity. The collection has a big emphasis on diversifying techniques and was designed to provide each piece a unique feel.
The women’s assortment features a selection of tees, a polo shirt, and short sets with a textured terry cloth and cloud print, cropped hooded sweatshirts, and puffer jackets with cloud hoods tracksuits, and a matching denim set. The color palette consists of rainbow colors in red, orange, yellow, green, and blue. The men’s collection mirrors the women’s bright color palette and features shirts, logo tees, hoodies, and a matching denim set. Accessories, including watches and backpacks, are also part of the collection.
The brand is excited to announce that it will also offer this limited-edition capsule collection to kids.
The GUESS x FriendsWithYou capsule will be available at guess.com from 25 May 2021 onwards. Customers will receive a FREE Limited Edition FWY Patch with any collection purchase.
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