The Jaeger-LeCoultre Reverso’s 85th Anniversary was celebrated with a three-day event and exhibition at the 8 Conlay Gallery, Kuala Lumpur last month. The celebrations unfolded as each day and night, Jaeger-LeCoultre hosted a cocktail and dinner for its discerning customers, partners and media.
Guests discovered the Reverso through a tour of the exhibition which showcased its latest timepieces that were launched during the Salon International de la Haute Horlogerie (SIHH) 2016 – Atelier Reverso, Reverso Classic, Reverso Tribute, Reverso One and the most notable of the ladies’ model – the Reverso by Christian Louboutin.
Signature cocktails were created for guests to enjoy at the bar, while an artist captured guests on paper with chic and fashionable illustrations of each guest pairing with a Jaeger-LeCoultre Reverso watch. The three day celebrations culminated to a grand affair on the closing night with a spectacular dinner. A fitting end to the night as Jaeger-LeCoultre demonstrated that watchmaking is a true art form in many ways.
