Calvin Klein Performance is upping its game by tapping Taiwanese musician Jam Hsiao and Chinese actress Jelly Lin as faces for its Fall campaign. The campaign represents the powerful visual storytelling that is leading the evolution of the CALVIN KLEIN PERFORMANCE movement.
Shot by photographer Zeng Wu, the latest chapter of this new campaign sees Jam Hsiao alongside Jelly Lin wearing core styles from the Fall 2018 CALVIN KLEIN PERFORMANCE collection, showcasing the collection’s sleek and refined take on activewear. The integrated campaign will be featured extensively in fashion and lifestyle publications around the region and supported by digital and social activations that bring the brand’s unique perspective on activewear to life.
