Italian lifestyle eyewear brand Carrera, is thrilled to announce Academy Award winner actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 Carrera Eyewear campaign.
In celebration of the brand’s 60th Anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection. Known for immersing himself in his acting roles, Leto personifies a confident, risk-taking Maverick – an ideal casting choice for the campaign.
As the new face of the brand, Leto will recruit maverick artists, musicians and unique minds to be part of a creative video he will be leading. Debuting in February, the new and bold Maverick Collection will reveal an updated shape, a unique bridge construction and overall lightness. Super thin frames for both optical and sun developed to provide a lightweight experience for all-day comfort and a contemporary look.
Super thin frames for both optical and sun developed to provide a lightweight experience for all-day comfort and a contemporary look.
