Skechers, the global footwear and lifestyle brand, celebrated its 99th Malaysian store opening with a star-studded bang! Fans and fashionistas alike flocked to The Exchange TRX in Kuala Lumpur to catch a glimpse of K-Pop sensation Cha Eun-woo, the brand’s ambassador.
Cha Eun-woo, Skechers’ ambassador, took centre stage, showcasing the brand’s perfect blend of comfort and style. He toured the store, stopping at the Skechers DIY corner, where guests could personalise their own Skechers Foamies.
“I love how Skechers seamlessly combines comfort and style,” shared Cha Eun-woo. “Their shoes match any look, and they give me the confidence to take on every day with flair.”
The event at The Exchange TRX in Kuala Lumpur buzzed with excitement as guests, including Skechers partners, media, and eager fans, explored the brand’s latest offerings. The store itself is a game-changer, boasting a dedicated running zone with a cutting-edge treadmill and personalised gait analysis – a first for Skechers in Malaysia!
The evening was a whirlwind of fun. DJ Alexis Grace kept the energy high, while the “Top-Down Y2K Photobooth” transported guests back to the early 2000s. Later, a vibrant Skechers fashion show strutted down the runway, showcasing the hottest trends.
Zeppo Youngsterz, a Malaysian dance crew, added their own electrifying touch with a dynamic performance that left everyone wanting more.
Prior to the grand opening ceremony, the brand hosted a press conference at Grand Hyatt Kuala Lumpur, connecting Cha Eun-woo with local media. He shared his connection to the brand, his personal style, and his impressions of Kuala Lumpur and his Malaysian fans. See the full video of the press conference below.
Visit the new Skechers store at The Exchange TRX and immerse yourself in the world of comfort and style. Explore the latest products of Skechers at skechers.com.my, and follow the excitement on social media @skechersmalaysia.
Read also: Meet & Greet with Skechers’ Ambassador, Cha Eun-woo!
