Luxury fashion house BONIA marked its 50th anniversary with a grand celebration titled “The BONIA 50-Year Voyage: Celebrating Our Journey with You”, held at Pavilion Kuala Lumpur. The highlight of this milestone event was the appearance of BONIA’s global ambassador, Nayeon, from the renowned K-pop group TWICE. Her presence added star power to an already dazzling affair, drawing in fans and fashion lovers alike.
Themed around global exploration and timeless elegance, the pop-up event featured an immersive 5 Senses Journey, allowing visitors to explore the brand’s heritage and forward-thinking innovations. From a visual showcase of BONIA’s iconic globe print to an aromatic station inspired by world travels, each touchpoint celebrated BONIA’s five-decade-long legacy in the fashion industry.
Nayeon, who also unveiled the BONIA 50th Anniversary Sustainable Collection, presented the new line of eco-conscious accessories. The collection, adorned with BONIA’s signature globe print, emphasizes the brand’s commitment to sustainability, while maintaining its reputation for style and craftsmanship.
Visitors were treated to a range of exciting activities, including a personalized postcard station, bespoke bag services, and photo opportunities with a towering 8-foot BONIA leather icon. BONIA enthusiasts also had the chance to shop exclusive collections and limited-edition merchandise.
The celebration continues as BONIA invites guests to Pavilion Kuala Lumpur to experience the pop-up event, which runs through the end of the month. With Nayeon as the face of BONIA’s future, the 50th anniversary is not just a look back at history but a vibrant step forward into a sustainable and innovative future.
For more information, visit BONIA’s official website or stop by Pavilion KL to immerse yourself in this exclusive journey.
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