H&M will soon launch a new streetwear collection with streetwear icon Kangol, featuring as co-collaborator the BRIT Awards Best British Female Solo Artist and international music artist, Mabel. The 31-piece Kangol x H&M feat Mabel collection is inspired by Mabel’s style, featuring both classic and new Kangol pieces including two co-designed by Mabel herself. Mabel and her crew will feature in the campaign, and the collection will preview in an Instagram Stories music video by Mabel, where exclusive Kangol x H&M Instagram filters will let everyone be the self-made star.
The collection captures the perfect Kangol wardrobe for members of the self-made generation like Mabel: fresh, authentic, fun. This is a complete wardrobe with everything for autumn, from hooded puffer jackets and long puffers, to slouchy cardigans and sweaters knitted with the Kangol branding and logo. It’s about the essential pieces, like cropped rollneck sweaters in either cream or colour stripes, oversized logo T’s and a logo long-sleeve stretch midi-dress. Mabel herself co-created two pieces: a streetwear take on the slip dress, complete with Kangol logos, and a Kangol-branded pair of joggers.
There’s a full set of accessories, like the world-famous Kangol bucket hat, as well as beanies and a beanie pompom. There’s a boxy cross-body bag with a Kangol branded strap, a shopper and a bum-bag, as well as bag charms. Kangol-branded socks are made to be seen, and the look is finished with Kangol scrunchies.
A week before the collection drops, Mabel will reveal a new interactive video for her track Bad Behaviour on Instagram Stories. Fans and followers can use six Kangol x H&M exclusively made filters to star in their own totally unique self-produced version of the music video, and to share it with other members of the self-made generation around the world. The filters will be exclusively available on H&M’s Instagram channel from September 10.
The Kangol X H&M collection will launch on this coming 17 September 2020 at H&M Lot 10 Shopping Centre, Avenue K and Sunway Pyramid Shopping Mall, as well as online at hm.com.
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