Coach has named Japanese model and actress Kiko Mizuhara as their new brand ambassador with the launch of a limited edition bag designed by the star. The partnership between Coach and Kikowill be wide ranging and include a special project with Coach Creative Director Stuart Vevers in addition to the customized bag. Kiko will also be featured in the brand’s Fall 2018 global advertising campaign, which will be unveiled next month.
“I love the cool, optimistic spirit of the brand and cannot wait for my fans to connect with Coach in a more intimate way through our partnership,” said Kiko.
To celebrate the partnership, Coach and Kiko launched a limited edition Signature Charlie bag customized by Kiko using Coach Create. Created by Kiko and crafted by Coach, Kiko was inspired by outer space, and her exclusive design combines leather tea roses and semi-precious stones around a moon souvenir pin. The Kiko edition of the Charlie Carryall in Signature will be available in select Coach stores in Japan for a limited time.
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