In partnership with Moschino, King—a leading interactive entertainment company for the mobile world—and the acclaimed creative director Jeremy Scott are coming together to celebrate the fifth anniversary of the Candy Crush franchise, one of the world’s most popular mobile games. Together, Scott and the Candy Crush team are launching a limited edition colorful capsule collection comprised of summer festival must-haves.
These limited edition colorful capsule collection will be available exclusively on Moschino.com, while stocks last. The collection features a backpack (650 USD), phone case (70 USD), and swimwear for men and women (250 USD and 300 USD) inspired by Candy Crush.
“As someone who is inspired by pop culture, it was only a matter of time till I’d play with the iconography of Candy Crush,” said Jeremy Scott, Creative Director for Moschino. “The only thing I love more than playing the game is wearing it!”
The celebration of the launch will culminate at the exclusive star-studded Moschino Candy Crush Desert Party during the Coachella music festival, where the entire event space will be transformed into a Candy Kingdom. Key visuals and moments from the game will be brought to life with tangible props that will be as vibrant in-person as they are on screen.
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