L’Oréal Paris made a powerful statement at Kuala Lumpur Fashion Week (KLFW) with the ‘Walk Your Worth’ runway show, celebrating the strength and diversity of women. The event showcased 23 inspiring ‘Women of Worth’ and underscored L’Oréal Paris’ commitment to empowering women.
The ‘Women of Worth’ are an exceptional group of Malaysian and Singaporean women from various backgrounds, including scientists, social activists, entrepreneurs, athletes, and mothers. Each woman represents a unique facet of female empowerment, inspiring others to recognise and celebrate their own worth.
The show was a celebration of the brand’s iconic tagline, “Because You’re Worth It” which has been inspiring women for over 50 years. By partnering with KLFW, L’Oréal Paris aimed to create a platform that highlights the beauty of diversity and the power of self-belief.
L’Oréal Paris, as the official backstage beauty partner, also showcased its latest beauty innovations backstage at KLFW, reinforcing its dedication to providing women with the tools to enhance their natural beauty.
Through this initiative, L’Oréal Paris is building a lasting ‘Worth It’ community, adding this year’s cohort to a growing network of inspiring women from previous years. For more information on the event and to join the ‘Worth It’ community, visit L’Oréal Paris’s official website at lorealparis.com.
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