Magnum, the iconic ice cream brand, made waves at Kuala Lumpur Fashion Week (KLFW) with a sweet fashionable collaboration that merged fashion and flavour. The iconic brand partnered with local designers SHALS and Tact to create a stunning collection inspired by Magnum’s decadent ice cream offerings.
The runway showcased a fusion of fashion and indulgence as designers drew inspiration from Magnum’s rich flavours and textures. SHALS, renowned for sleek and stylish designs, and Tact, known for its minimalist aesthetic, brought Magnum’s world of pleasure to life through their unique creations.
As the spotlight dimmed on the runway, Magnum unveiled another exciting treat – a sneak peek of their upcoming Magnum Mango Yoghurt Parfait, set to tantalise taste buds soon. This refreshing treat promises a perfect balance of creamy yoghurt and tropical mango sweetness.
Magnum’s foray into the fashion world is a testament to the brand’s commitment to delivering extraordinary experiences that go beyond the realm of ice cream. This partnership between Magnum and SHALS and Tact at the KLFW 2024 redefined luxury, proving that fashion and food are the ultimate pairing.
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