The infamously daring pop icon, Lady Gaga now the Brand Ambassador for TUDOR and the brand’s #BornToDare campaign. Notorious for being provocative both on and offstage and leading a foundation committed to empower youth, she personifies the very #BornToDare spirit TUDOR lives by since its creation.
Tudor’s #BornToDare campaign reflects on the history and what Tudor stands for today, for daring individuals who achieve the extraordinary on land, ice, in the air and underwater or who has a daring approach to life, just like Lady Gaga who has created her own charisma and theatricality.
Versatile, timeless and authentic, the Black Bay is an automatic timepiece made from an interpretation of a famous tool watch and it’s Lady Gaga’s choice.
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