Kuala Lumpur Fashion Week (KLFW) and leading e-commerce platform, Lazada Malaysia teamed up to launch the first LazMall Multi-Label Fashion e-store exclusively on Lazada, through its consignee Online Brand – O.C.M. (One Common Mission) in time for the Ramadan and Raya festivities around the corner.
The store will feature renowned and up-and-coming local designer brands such as A-Jane, Rizman Ruzaini, Syomirizwa Gupta, Behati, Againts Lab, Kit Woo and more, and aims to support the local fashion industry by promoting Malaysian made designs to more than 1 in 3 Malaysians who shop on Lazada every month.
O.C.M. represents the fashion trend and taste of Millennials and Gen-Y who are fashion forward and social media centric on what is cool in the World of High Fashion but opt for affordable and original alternatives that provides them with high quality Lifestyle and Fashion Items that are relatable to their way of life. The store will also feature the latest Raya collections for a limited time only exclusively on Lazada from local designers inclusive of ready-to-wear, handbags, jewelry and accessories amongst others. More local designers and brands will launch within the OCM LazMall flagship Fashion store in the coming weeks and seasons.
“This partnership is a start of many great things to come in the Fashion industry between Lazada and The Kuala Lumpur Fashion Week. We look forward to working together to help spur the growth of the local fashion industry and bring a wide array of the best local Malaysian fashion assortment for our shoppers to enjoy, especially during the upcoming Ramadan and Raya festivities.” said Diana Boo, Chief Marketing Officer, Lazada Malaysia.
“O.C.M. brings the ideology of this amazing experience to Malaysian where we envision an online fashion accessibility where all Malaysian – even in the most remote areas of Malaysia – are included in the discovery of cool and affordable fashion pieces from the lesser known to well-known Malaysian Design Brands and Labels.” said Mr. Andrew Tan, Founder of Kuala Lumpur Fashion Week.
O.C.M. was inspired by the historical but currently non-operational Colette in Paris, the French Store was well known as a high fashion, streetwear and accessory retailer. More than a store, it was seen as a cultural mecca and an educational experience. Known for stocking anything and everything with an air of cool, the shop was heralded as a place for discovery.
For more information on O.C.M, visit lazada.com.my/shop/ocm-one-common-mission/.
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