Levi’s has once again redefined denim with the global launch of its latest premium collection, Blue Tab. As the most elevated and sophisticated expression of Levi’s craftsmanship, the Spring/Summer 2025 Blue Tab collection seamlessly blends heritage workwear aesthetics with modern innovation.
Staying true to Levi’s long-standing commitment to quality, the Blue Tab collection draws inspiration from the brand’s deep-rooted history in authentic workwear. The collection reimagines timeless staples using premium fabrics, refined tailoring, and contemporary styling—creating a perfect fusion of past and future.
The Blue Tab collection features an array of high-quality fabrics, including neppy denim, chambray shirting, and rich inky-hued selvedge denim, ensuring each piece embodies sophistication and durability. For men, the collection channels Americana styling, while the women’s capsule emphasises sophisticated denim tailoring and feminine craftsmanship.
Men’s Collection
Women’s Collection
Each garment is finished with distinct Blue Tab branding, a homage to Levi Strauss & Co.’s legacy. The campaign, shot by renowned photographer Juergen Teller, captures the collection against a minimalist Japanese tea house backdrop—highlighting the understated elegance and modern sensibility of Blue Tab.
The Levi’s Blue Tab collection is available from 17 February 2025 at select Levi’s stores, including Suria KLCC, Pavilion Elite, The Exchange TRX, and The Gardens Mall, as well as online at levi.com.my.
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