Echoes the effortless appeal of Levi’s that is steeped in authenticity ad craftsmanship, the brand launched its first ever Set The Standard (STS) store in Pavilion Elite yesterday. Spanning across 2,771 sq ft, the new Levi’s STS store – from store ambience and product placement to the consumer journey through the store, aim to create the best possible expression of the brand in a scalable way.
The new store offers a pleasant and warm shopping environment to the customers with spacious area with clear differentiation between men’s and women’s section, which makes the store easy to navigate. Customers can find Levi’s ICONS such as the 501 jean, the Trucker jacket and the Western Shirt are featured in shadowboxes, and the Vintage collection showcasing iconic reissues and special editions garments. The product assortment adopted the concept of “Less is More” by emphasising product features and benefits over quantity.
Levi’s Orange Tab Collection
In conjunction with the launch of STS store, Levi’s also introduce the newly remastered Levi’s Orange Tab collection for Spring 2017 – which features vintage-inspired finishes along with updated fits and fabrics. First used on a line of slim-fitting jeans, jackets and shirts, Levi’s Orange Tab symbolised style and youth during the counterculture of the 1960s.
Featured men’s fit include an Orange Tab take on the 510 skinny and new 505 C, fabrics are based pm archival 60s’ and 70’s Orange Tab fabric but with a touch of modern feel. Others such as tops, tees and knits are cut just a bit looser for comfort and ease of movement, while the Orange Tab Work Shirt is a hybrid of the classic Western and Work Shirts. Meanwhile, the iconic Trucker jacket gets some Orange Tab touches, like the Arcuate and welt pockets.
For women, a classic 517 cropped jean is a covet fit for this season. Additional Orange Tab bottoms include a cropped version of new 505 C, a 721 vintage high rise, and a workwear-inspired culotte, all with design details ranging from additional belt loops to patch pockets. Tees and tops feature Levi’s logos and prints from the Orange Tab Archives, while other seasonal products – Orange Tab overalls and vented skirt, embody that 6os/70s vintage look.
The new Orange Tab collection will be in Levi’s stores nationwide from April 2017 onwards. Price ranges for the men collection between RM69 to RM499 and the women collection RM69 to RM269.
Read also: Introducing Levi’s FW 2016 Collection: 511 Slim Jeans and 711 Skinny Jeans
