Join the global celebration of Levi’s® iconic 501® jeans as they reach a remarkable milestone of 150 years since their inception. From the granting of a patent on May 20th, 1873, to becoming a timeless symbol of style worldwide, the 501® jeans have shaped the very essence of denim fashion.
In honour of this momentous occasion, Levi’s® presents “The Greatest Story Ever Worn,” a global campaign that immortalises the stories shared by creatives, gamechangers, risk-takers, icons, and originals who have donned the beloved 501® jeans. To inspire the next generation, Levi’s® has organised a captivating two-day immersive event in Kuala Lumpur called the 501® Experience.
Transforming REXX KL into a mesmerizing spectacle, this event offers an array of activities tailored to engage denim enthusiasts and fans of Levi’s®. Highlights include an exclusive preview of limited Levi’s® 150th Anniversary collections, a retail pop-up, Levi’s® Tailor Shop customization, captivating artistic displays, upcycling workshops, and electrifying DJ performances to conclude the nights.
The first day of the event was an exclusive gathering for media friends and influential figures, while the second day welcomed the public from 11:00 am to 10:30 pm.
Special Performances
Celebrity friends and KOLs
Limited Edition Levi’s® 150th Anniversary Collections
In conjunction with this occasion, Levi’s has released a new capsule collection called 501® Banner Print, which is inspired by the brand’s vintage advertising banners from the 1930s. The design team went to great lengths to ensure that the fonts, graphics, and verbiage of the new collection are as authentic as possible. The screen-printing process was purposefully random, so every item in the collection is unique.
In addition to this collection, Levi’s has also released an exclusive selvedge 501 Original pair of jeans that features the message “150 YEARS OF 501® | LEVI STRAUSS & CO.” stitched along the fabric.
The collection ranges from RM139 to RM539 and was initially sold exclusively at the 501® EXPERIENCE pop-up before being made available in stores.
