In this extraordinary year of the Ox, Levi’s reintroduces the Levi’s RED series that was first launched in 1999, a superior collection that combines experimentation and excellent artistry to create pioneering work, with challenging production techniques.
The Levi’s RED collection draws inspiration from the 2003 Workwear collection, with environmentally friendly fabrics, exaggerated workwear details drawn from the brand’s roots and modern shapes to reflect the brand’s ‘Stay Loose’ platform of roomier fits, to create something totally new, yet unmistakably Levi’s.
Updated bottoms retain the unique, detailed design of Levi’s RED, such as the structure of the five-pocket jeans and the classic brand patches. Zoom in to find irregular stitching, on bartacks and the arcuate, that further highlight the streetwear aesthetics. Expect loose silhouettes for both men and women’s jeans that are driven by 90’s retro classics, while still capturing the contemporary style of loose fits.
Tops and outerwear also get the irregular cut treatment, outlined with a distinct stitching design to showcase a strong, modern style. An integrated multi-pocket design also provides both progressive styling, and powerful functionality.
For Her
For Him
Levi’s® RED is a collection designed using fully sustainable fabrics, which are made from rain-fed hemp, which requires less water and fewer chemicals to grow. Through a unique production process, its naturally rough texture has been “cottonized” to feel extra soft. Its garments are crafted with cotton, grown without synthetic chemicals, pesticides or fertilizers.
Prices ranging between RM99 to RM429, the Levi’s RED collection will be available on levi.com.my and Levi’s stores nationwide from January 2021 onwards. For more information, follows Levi’s Instagram page at @levismy.
Read also: Levi’s and FARM Rio Collaborate on a Collection Inspired by Nature’s Beauty
