When iconic denim meets designer toys, magic happens. Levi’s has teamed up with Japan’s MEDICOM TOY to deliver the Levi’s x BE@RBRICK collection, a striking collaboration blending vintage denim heritage with modern collectible art.
Since its debut in 2001, BE@RBRICK figures have become a global sensation—fusing pop art, fashion, and street culture. This new collection brings Levi’s timeless branding to BE@RBRICK’s iconic bear-shaped canvas, transforming archival designs into contemporary collectibles.
Inspired by 1940s Levi’s banner prints, the collection pays homage to the brand’s rich history. The standout piece is the 1000% BE@RBRICK, standing at 27.5 inches (70 cm) tall, dressed in authentic mini-selvedge 501® Jeans crafted at Levi’s Eureka Innovation Lab. Priced at RM4,639, this collector’s gem comes in special-edition packaging featuring vintage Levi’s graphics.
For fans looking to own a piece of this collaboration, a 3-piece set is also available for RM719. It includes:
- 400% BE@RBRICK (11 inches/28 cm) wrapped in archival banners with a printed pair of jeans
- Two 100% BE@RBRICKs (2.5 inches/7 cm)—one with Levi’s denim print and one without
The Levi’s x BE@RBRICK collection launches worldwide on March 21, 2025, and will be available in Malaysia exclusively at Levi’s SURIA KLCC, Levi’s The Exchange TRX, and levi.com.my from March 22, 2025 onwards.
