Early in this September, Coach celebrated the launch of the Coach x Jean-Michel Basquiat collection with a global campaign starring faces of the house Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi, as well as beauty entrepreneur and Basquiat’s niece, Jessica Kelly, and other members of the extended Coach family. These faces appeared in a series of short social-first films in which the cast discuss the importance of family, art and Basquiat’s legacy, inviting community members to join the conversation.
Meanwhile in the local front, Coach has also teamed up with local celebrities and notable personalities to showcase this new collection featuring Jean-Michel Basquiat’s iconic artwork.
Captured in a series of lifestyle images, star-studded line-up including actors, Fattah Amin, Nur Fazura, Sharifah Sakinah; actor-singer, Manggis; hip hop legend, Joe Flizzow; rapper, Sona One; singer-songwriters, Daiyan Trisha and Yuna; as well as television hosts, Ain Edruce and Yaya Zahir, were all seen dressed in Coach Fall 2020 collection with highlight on the key pieces from Coach x Jean-Michel Basquiat Collection.
Also seen with street style looks all over town are “Cool Kids” members – Ashley and Jane Lau, Brian See, Cherrie Liong, Daphne Charice, Juwei Teoh, and Kittie Yiyi; content creator, May Ho; fashion model Rubini Sambanthan and Sheena Liam; as well as singer-songwriter, Alvin Chong.
The Coach x Jean-Michel Basquiat collection, which debuted on the runway last February as part of Coach’s Fall 2020 collection, is now available at all Coach stores nationwide. As part of the launch in Malaysia, customers can redeem a complimentary gift from Coach through http://fall2020.coachexperiencemy.com/.
