For the fourth year, LOEWE has collaborated with the wildlife campaign ‘Knot On My Planet’ to create a limited-edition Elephant bag and donate 100% of the proceeds to the Elephant Crisis Fund. Working with the Kenyan non-profit Samburu Trust, this year’s basket bags are made from woven raffia and feature large colourful eyes hand-beaded by Samburu artisans.
Continuing LOEWE’s commitment to preserving ancient crafts, this edition of the Elephant basket bag celebrates the centuries-old beadwork tradition of the Samburu people. The craft has been passed from generation to generation, creating the vibrantly patterned collars, headdresses and jewellery for which Samburu culture is renowned. With different colours and pattern conveying specific meanings, the beads are traditionally used to mark important life events and create a rich visual language.
The bags will go on sale on 7 July on loewe.com and at Bergdorf Goodman, and from 7–27 July, LOEWE and Knot On My Planet will present a special display in Bergdorf Goodman’s store windows on 5th Avenue, New York.
Read also: The New LOEWE Campaign Brings Playfulness Back To Life
