This Lunar New Year, LOEWE embarks on a captivating journey into the heart of Chinese heritage with its Jade collection, celebrating the artistry and symbolism of Chinese jade sculpture. This exquisite collection, spanning bags, charms, and fine jewellery, pays homage to the intricate craft and mesmerising colours of this ancient material.
Jade, revered for its subtle tones, intricate veining, and enduring luster, holds deep cultural significance in China, symbolising prosperity, intelligence, and luck
To celebrate this heritage, LOEWE partnered with three esteemed jade carvers, Xiaojin Yin, Qijing Qiu, and Lei Cheng, who are renowned for their unique artistry. They hand-carved five limited-edition pendants, each mounted on 18-carat gold chains, embodying an auspicious symbol.
Building on the rare craft of the pendant series, LOEWE has created a new collection of Flamenco Purse Mini bags, featuring ruched leather and a jade stone ring for luck. Available in a spectrum inspired by antique jade carvings – Emerald Green, Dark Brick, Spring Jade, Sugar Yellow, Dark Khaki, and Light Mauve – each bag boasts an orb-like form and soft, ruched nappa leather.
Renowned Chinese actress Yang Mi stars in LOEWE’s campaign, alongside a short film showcasing the jade craft’s creative process. CASA Conversations further explore this cultural intersection, uniting key figures and local influencers.
Read also: LOEWE’s SS24 Precollection Campaign: A Prismatic Depiction of Individuality
