The world of Parisian elegance arrived in Malaysia in grand style, as Longchamp unveiled its largest boutique in the country at The Exchange TRX. This momentous occasion was marked by the presence of Longchamp Ambassador, Kim Se-Jeong, South Korean singer and actress whose radiant charm and impeccable style perfectly embodied the brand’s essence.
Kim Se-Jeong, adorned in a breathtaking piece – a backless, halter-neck, long twisted black dress from the Longchamp SS24 collection, captivated the audience with her poise and elegance. Her presence ignited the event, transforming the opening into a true spectacle of fashion and glamour. Despite the bustling crowd, she graciously interacted with fans, leaving them mesmerised by her beauty and warmth.
The event was further elevated by the presence of Mr. Jean Cassegrain, President of Longchamp, alongside a host of local celebrities and influencers. Daiyan Trisha, Eyka Farhana, Mimilana, Jestinna Kuan, May Ho, and Phei Yong graced the occasion, showcasing their unique styles while adorned in the latest Longchamp creations.
Spanning an impressive 2,893 square feet, the new boutique at The Exchange TRX is the largest Longchamp store in Malaysia. It offers a curated selection of bags, small leather goods, accessories, shoes, and ready-to-wear for both men and women. This expansive haven caters to the discerning tastes of fashion enthusiasts, showcasing the brand’s commitment to exceptional craftsmanship and innovative designs.
Step into the world of Longchamp and discover the brand’s latest collections at Lot G.38.0, Ground Level, The Exchange TRX, Persiaran TRX, Kuala Lumpur.
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