LONGCHAMP celebrated the highly-anticipated LONGCHAMP x TOILETPAPER collaboration with an exclusive pop-up event at The Gasket Alley, Petaling Jaya, from the 18th to 23rd July 2023. This event marked a significant milestone for LONGCHAMP in Malaysia, as it was the brand’s first-ever stand-alone pop-up outside of its retail boutiques, offering an immersive retail experience celebrating the fusion of art and fashion.
Set amidst the industrial chic ambiance of The Gasket Alley, the pop-up showcased captivating designs and bold aesthetics inspired by five playful art motifs created by renowned artists Maurizio Cattelan and Pierpaolo Ferrari, the brilliant minds behind ToiletPaper Magazine. These whimsical designs were seamlessly incorporated into the exclusive capsule collection, reimagining LONGCHAMP’s iconic Le Pliage® bags with an energising colour palette.
The collection featured five original designs, including an array of bags and accessories, all adorned with thought-provoking images that left a lasting impression. The capsule collection was unveiled together with a limited-edition special issue of TOILETPAPER magazine showcasing the collaboration.
The LONGCHAMP x TOILETPAPER pop-up embodied a visual and style experience that reinforced LONGCHAMP’s vivid vision of optimistic luxury. The pop-up space offered visitors an unforgettable experience, with interactive activities such as a photo booth and Instagrammable zones, allowing guests to immerse themselves in the vibrant aesthetics of the LONGCHAMP x TOILETPAPER collection.
Additionally, LONGCHAMP collaborated with popular F&B outlets at The Gasket Alley, including Halo, Hejaü, and Coffeeboy Club, to create delectable limited-edition menus, enhancing the overall artistic journey.
The LONGCHAMP x TOILETPAPER collection is now available for purchase in LONGCHAMP boutiques nationwide and on Longchamp.com.
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