Swarovski unveils its new brand campaign, “Metamorphosis,” featuring stunning portraits by Steven Meisel and transformative makeup by Dame Pat McGrath. The campaign showcases Swarovski’s jewelery families, represented by fantastical creatures resembling tropical flora and fauna. The Butterfly, Parrot, Pineapple, and Turtle characters embody joyful extravagance and the beauty of nature.
Inspired by Empress Maria-Theresa’s garden rooms at Vienna’s Schönbrunn Palace, the campaign pays homage to Swarovski’s Austrian heritage. With this celebration of crystals and joyful self-expression, Swarovski invites viewers to step into a world of enchantment and explore the transformative power of their jewelry designs.
The Butterfly, a symbol of transformation and freedom, emerges from Swarovski’s Florere family in a dazzling display of crystal-adorned petals. The butterfly represents self-expression and invites wearers to embrace new possibilities with sparkling cocktail rings and embellished studs. It embodies a spirit of adventure and encourages exploration of enchanting new worlds.
The Parrot, originating from the Idyllia family, symbolizes power and individuality. With its bold and confident demeanor, this character captivates with fiery red and yellow crystals, exuding wit and imagination. The Parrot serves as a gateway to experimental realms, embracing irreverent spirit and abundant curiosity with a touch of glamour.
The Pineapple, inspired by the Idyllia family, symbolizes opulence and the transformative power of nature. With sharp lines and bold angles, it radiates geometric brilliance in rich green and gold, capturing the pleasure of the unexpected and the allure of hidden beauty.
Inspired by the Millenia family, the Turtle embodies enduring elegance. With its unique shell architecture and shimmering greens, it exudes strength, tranquility, and a mesmerizing stillness, capturing the essence of longevity and timeless beauty.
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