Maison FRED, the esteemed French “Creative Modern Jeweler” and member of the LVMH group, has officially opened its first boutique in Malaysia at SEIBU, The Exchange TRX. This landmark event brought a touch of the French Riviera’s sunshine to Kuala Lumpur’s international financial district and was highlighted by the presence of Thai actor and Friend of the Brand, Mew Suppasit Jongcheveevat (@mewsuppasit).
Adorned in FRED’s iconic Force 10 collection, Mew Suppasit’s attendance added star-studded allure to the event, perfectly embodying FRED’s joie de vivre. His special appearance drew significant attention and excitement, underscoring the boutique’s importance in FRED’s expansion into the Asian market.
Established in 1936 by visionary jeweler Fred Samuel, FRED is renowned for its vibrant and creative designs inspired by the sun and sea. The new FRED boutique in Kuala Lumpur captures the ambiance of the French Riviera with radiant window displays and visuals of blue skies and seas, Art Deco patterns reminiscent of FRED’s first Parisian boutique, and elements like sunsets and palm trees. Gradient walls transition from FRED’s signature blue to golden hues, symbolizing the sun’s journey, while carpeting mimics sea foam on the sand.
The boutique showcases FRED’s iconic collections, including Force 10, Chance Infinie, Pretty Woman, and High Jewelry creations, along with a private lounge for bespoke consultations, embodying FRED’s unique aesthetic as The Sunshine Jeweler. A private lounge area is also available for bespoke consultations, offering guests an intimate space to explore FRED’s finely designed creations.
The grand opening also saw local celebrities, such as Zhen Ning, Han Pin, Jane Chuck, Jestinna Kuan, and many more joining the celebration, adorned in the maison’s stunning jewelry collections.
Address: Ground Floor DS, SEIBU, The Exchange TRX. Tel: (+60) 3 3010 1407
Read: Calling All Mewlions! Thai Artist Mew Suppasit to Grace FRED’s First Malaysian Boutique on July 18
