For this year’s #monkifesto of its 10th Anniversary celebration and collection, MONKI has launched the “Knowledge is Queen” and “Cut the Norm” campaign to take a stand that women can achieve more things in life with knowledge and to never be afraid to be different.
“Empowering women has been a part of the MONKI DNA from the start back in 2006,” says Lea Rytz Goldman, Managing Director. “This #monkifesto campaign represents a new step and a commitment for us as a brand. Our aim is to change attitudes. And if we can contribute to doing that, we will be prouder of that than of any other achievement.”
MONKI, a Swedish brand created in 2006, holds the true spirit of empowering women across the globe by allowing them to have a room for self-expression without restriction! 10 years after the first store opening, still riding the wave of enthusiasm and purpose of those early days, MONKI has created a manifesto for the future and now encouraging its community to join in on the movement.
1. Knowledge is Queen
We should be able to achieve and be anything that we want! With knowledge, women can be leaders, make decisions and lead organizations! MONKI interviewed Rita Popova, a 21-year-old girl who’s running her own newsroom.
2. Cut The Norm
No one has the right to tell us on how to look like, what to wear or what to do. We are free to make our own choices, we are free to break the rules! MONKI interviewed Flora Wistrom, a writer and lifestyle blogger who doesn’t shave her body hair anymore because.. why must she?
Stand proud ladies and choose yourselves! #monkifesto
For more information please visit : monki.com/monkifesto
Read also: MONKI x Dolores Haze – 100% Organic Cotton Denim Collection for A/W 2016
