This November, Scandanavian fashion brand Monki joins the Body Dysmorphic Disorder Foundation to support their efforts to raise awareness around body dysmorphic disorder (BDD) and the effect of altered imagery in social media.
BDD is a distressing psychological condition where a person becomes very preoccupied with one or more features in physical appearance. With about 1 in 50 suffering from BDD today, this condition is largely overlooked and undiagnosed. The BDD Foundation’s work is focusing on information, early diagnosis, and support in combating the disorder.
The BDD Foundation supported by Monki, will start a petition directed at the EU Parliament calling for transparency on altered images on social media. This would push for changes to ensure that organisations, companies, and influencers are legally required to state when images have been manipulated for paid content online. Tapping into an already important and ongoing movement recent years have seen changes in law in Norway and France.
“One important part of the BDD Foundation’s work is to remind people not to compare themselves to others. Altered images can affect our body image, triggering body dissatisfaction and exacerbating BDD symptoms. We see this petition as a vital tool for approaching the EU Parliament to raise questions and drive real change”, says Kitty Wallace, Head of Operations at the BDD Foundation.
For Monki, the partnership with the BDD Foundation taps perfectly into the brand’s purpose. Since day one, Monki has been about empowering young women to feel good about themselves, just the way they are. Diverse casting transparent retouch guidelines and #nofilter campaigns are some of the brand’s work to support this mission.
“Monki is a purpose-driven fashion brand, and together with our community, partners and collaborators we want to be part of driving change in the world. We believe we have the responsibility to use our global platform for good, and we are very proud to be partnering up with the BDD Foundation, and supporting their important work”, says Jennie Dahlin Hansson, Managing Director at Monki.
More info about BDD and the petition can be found on monki.com and on bddfoundation.org.
Read also: Monki Launches First Activewear Range – Feel Good Wear
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