Last week, the Mercedes-Benz STYLO Asia Fashion Festival 2017 at KL Gateway Mall presented a stylish 5-designer showcase by Johnson & Johnson’s Neutrogena®. Themed, “Happy Skin”, the event showcased youthful, bright and colourful designs from select up-and-coming Malaysian fashion creators like Shadow C., weihaoyong, TUHFAH and a specially designed Neutrogena® collection by emerging young designers, Hazzer Wan Lee and Kittie Yiyi.
The fashion show began with six natural and simple looks borne from an extremely rational manufacturing process by Shadow C. whilst Kota Kinabalu native, weihaoyong presented six tailored looks. TUHFAH showcased the power of colours in six beautiful modest wear designs. The evening culminated with the presentation of Neutrogena®’s Happy Skin 24/7 Collection which featured 15 day wear looks by Hazzer Wan Lee and Kittie Yiyi.
Hazzer’s fashion collection is inspired by the water splash — a signature of Neutrogena® Deep Clean® range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics result in a unique 3D effect that mimics the movements of water.
Kittie’s collection is inspired by the quintessential beach girl on a holiday. Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious – and it shows in the way she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs.
The night drew to a close with a photo opportunity with models, designers and festival sponsors on stage.
