CALVIN KLEIN JEANS’ new global multi-media advertising campaign represents the latest iteration of the evolution in the CALVIN KLEIN brand’s globally recognized #MYCALVINS call to action: Our Family. #MYCALVINS.
Shot by photographer Willy Vanderperre, the latest chapter of this new campaign features model siblings Kaia Gerber and Presley Gerber. The cast is featured wearing core styles of CALVIN KLEIN JEANS that are available in stores and online now.
The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.
