The newest GUESS Originals collaboration with global music superstar and fashion icon J Balvin will drop in Malaysia in a couple of days, on July 7th, at GUESS Pavilion and GUESS KLCC, and online at www.guess.my.
Inspired by Balvin’s documentary “The Boy from Medellin”, the new GUESS Originals x J Balvin Amor collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a more profound emphasis on who Balvin is beyond the fame and his journey with mental health.
Imprinting the universal message of “amor y paz” or “peace and love”, the new GUESS Originals x J Balvin Amor collection is a revival of happiness and positivity. Nicolai Marciano, Director of Brand Partnerships for GUESS Originals, highlights “Our partnership with Jose gives fans a deeper connection to what he cares about while honoring GUESS’s heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colours, peace and love – especially self-love.”
The collection offers a mix of vibrant and pastel colors in various uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule.
While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pant with a relaxed profile, elevated twill fabric, and eco rayon camp shirts. Core item like the carpenter pants is enhanced with vibrant graphics that speak to the overall theme of the capsule. The women’s collection offers an array of easy-to-wear graphic tops and crochet tops.
Men’s collection
Women’s collection
This collection also pushes the importance of mental health for all and includes a variety of men’s and women’s pieces.
Read also: J Balvin Starring in the GUESS x FriendsWithYou Spring 2021 Campaign
