H&M teams up with Swedish cult brand Eytys on a collaboration for a unisex collection features genderless shoes, clothing and accessories for adults and a selection for kids.
The Eytys design approach and overall ethos are rooted in the digital age, but also in freedom from restraints based on gender or age. Together the brands have extracted the core of Eytys DNA and developed a unisex collection featuring a no-fuss and fashion-forward range of shoes and clothes.
The line includes sneakers, shoes and boots in leather, suede and cotton canvas along with jackets, tops, trousers and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. Designed together by the H&M in-house team and Eytys, all the shoes have the distinctive Eytys sole, made even more chunky for this collaboration, while the clothes have boxy silhouettes and don’t distinguish between garments for women or men.
The Eytys x H&M line is already available at H&M Lot 10 and hm.com from today onwards.
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