Step into a world of self-expression with Levi’s and NewJeans as they commemorate the timeless legacy of Levi’s 501 jeans. As the world celebrates the 150th anniversary of this iconic denim, the collaboration between the globally beloved K-pop girl group, NewJeans, and Levi’s ignites a campaign that champions the joy of being authentically you.
This dynamic collaboration showcases a fresh range of 501 fits and seasonal styles, inviting fans to embrace their distinct flair by customising Levi’s 501 jeans. Partnering with creatives like Haus Tailors, the campaign spotlights unique renditions of classic 501® fits, encouraging fans to view their jeans as canvases for personal expression.
Levi’s Tailor Shops play a pivotal role, allowing enthusiasts to add personal touches – embroidery, patches, pleats, and more, to their 501 collection. The campaign emphasises inclusivity, urging individuals from all walks of life to mix and match pieces to create looks that resonate with their identity.
Accompanying the campaign is an engaging brand film showcasing NewJeans, bringing their unique spin to 501® options and inspiring viewers to ponder, “how will you wear yours?” With distinct seasonal looks, the campaign encourages everyone to explore and celebrate their authentic style with Levi’s 501 jeans.
Get ready to unveil your unique style with the new 501 fits, available worldwide from September 11th on www.levi.com.my and Levi’s stores.
Read also: Levi’s Presents the Immersive 501 EXPERIENCE in Celebration of the 150 Years of Legendary 501 Jeans
