Onitsuka Tiger, the iconic Japanese footwear brand, is celebrating its 75th anniversary in style! This year marks a significant milestone for the company, and they’re pulling out all the stops with immersive events in both Paris and Tokyo.
A Parisian Spectacle: Hôtel Onitsuka Tiger
The Champs-Élysées in Paris is about to get a whole lot more vibrant. From July 22nd to August 17th (excluding August 3rd), a unique experience awaits at the Hôtel Onitsuka Tiger. This pop-up, housed in a prestigious historical building, embodies the brand’s witty and innovative spirit.
The Hôtel is a playground for the senses. Expect a curated lineup of talents, including Grammy Award-winning pianist Yuja Wang and Michelin-starred chef Yoji Tokuyoshi. Maïa Barouh, a multi-talented musician, will be curating local artists, while rising artist Yutaro Inagaki will be showcasing his work live.
The Hôtel Onitsuka Tiger will also feature a delightful “YELLOW TIGER CAFÉ” offering a taste of Japanese culinary culture. For history buffs, there’s an exhibition showcasing 75 years of Onitsuka Tiger’s iconic shoes, alongside a special photo exhibition and an installation inspired by the brand’s founder.
Step into the Future in Tokyo
While Paris offers a taste of Onitsuka Tiger’s playful spirit, Tokyo focuses on the brand’s legacy and future. The “Onitsuka Tiger 75th Anniversary Event in TOKYO” takes place from August 9th to 25th, showcasing the brand’s evolution through a captivating photo exhibition of 75 pairs of shoes – each a testament to a moment in Onitsuka Tiger’s history.
Get ready to be wowed by a world-premiere exhibit of art pieces inspired by the brand. There’s also a short film tour, utilising cutting-edge technology, that takes viewers on a virtual journey through Onitsuka Tiger stores worldwide.
The highlight for many will be the unveiling of five exclusive 75th-anniversary items. These modern reinterpretations of classic Onitsuka Tiger models offer a glimpse into the brand’s future direction.
Whether you’re in Paris or Tokyo, or simply a fan of Onitsuka Tiger’s legacy, there’s something for everyone at these anniversary events. Both locations require reservations, so head to the brand’s website: onitsukatiger.com to secure your spot.
Read also: The Onitsuka Tiger OTIGER Collection: Effortless Style Meets Sustainability
