Given the current pandemic, kids are adapting to the current norm and are spending more time online for learning and playing. In order to encourage a good balance between online and offline activities among kids, Oxwhite, the lifestyle e-commerce brand launches #Ox-traordinary Kids Campaign, to foster creativity among kids.
As part of the campaign, “We will introduce Letting Kids be Kids, a parenting e-book for both parents and kids, including interactive activities such as Find the Right One, Connect The Colours, and How Many Can You Count? We believe through this engagement, it will further strengthen the bond between parents and kids, while helping kids develop creativity and curiosity,” said CK Changr, Founder of Oxwhite. The e-book is available on Oxwhite website and parents can access it for free by downloading it.
“We hope to assist our parents in easing their challenge in nurturing their kids’ growth and personal development. We believe there is no better time to cater to both parents and kids in an effort to cultivate and develop creativity,” said CK Changr.
In conjunction with the campaign, Oxwhite will be partnering with The Mind Faculty, to host an Instagram Live session on Oxwhite’s official Instagram account, 7th August 2021 at 1pm. The session to be presided by Rachel Tan, Head of Business, Oxwhite and Reena Claire, Children Psychotherapist, The Mind Faculty, will feature views on the topic of “Would you let your kids be kids?”. The interactive session is aimed at highlighting the need to develop kids’ creativity. Parents are invited to join and share their parenting challenges.
As part of the campaign, Oxwhite also introduced a new kids collection, themed “100% Kids Basic” with maximum comfort and no labels. This range will be available on its official website and marketplace stores on both Shopee and Lazada.
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Based on a survey conducted by Oxwhite, 8 out of 10 parents encouraged their kids to pick their own outfits as a way of developing their creativity. Hence, the brand launched #Ox-traordinary kids campaign, aimed at highlighting the importance of kids’ creative development and providing tips to cultivate creativity among kids.
From now until 8th August, Oxwhite customers can look forward to receiving surprises in the form of vouchers from BookXcess worth a total of RM5,000 and mattresses and foam pillows from Emma Mattress valued at a total of RM 5,378.
To learn more about #Ox-traordinary Kids Campaign, visit www.oxwhite.com.
