In celebration of the Spring/Summer 2017 collection, PANDORA Jewellery launches a new multifaceted campaign “DO”, that will inspire women to be true to themselves and what they believe in.
According to Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA, “the DO campaign and our new collection celebrate and bring this ethos to the forefront, ensuring that together, we are doing what is true to us.”
Encompassing dynamic activations across multiple platforms, the DO campaign features inspiring personalities such as Mamé Adjei, female entrepreneur and reality star. Mentoring young women, pursuing humanitarian work or leading a business, the energetic women introduced in the new campaign embody what DO is all about – doing what you feel is worthwhile, aided by the confidence found through a unique PANDORA style.
“Our Spring/Summer 2017 collection pieces are bright, versatile and strong like women,” said Stephen Fairchild, Senior Vice President and Chief Creative Officer at PANDORA. “Each piece of jewelry stands for something positive that women can admire and believe in, in terms of roots, actions and aesthetics. What they choose says something about them.”
For more information on the PANDORA DO campaign and Spring/Summer 2017 collection, visit pandora.net.
Read also: International Women’s Day 2017: Are You Ready to #BeBoldForChange?
