PUMA and British Accessories Designer, Sophia Webster announce their partnership for a collaborative dance-inspired collection of footwear, apparel and accessories debuting in Fall 2017.
Adam Petrick, Global Director for Brand & Marketing at PUMA, comments about the collaboration, “We are very excited to partner with the brilliantly talented Ms. Webster for this new collection. PUMA has had a long history of partnering with world-renowned creatives to bring new life and depth to its Sportstyle product offerings. This collection definitely continues in that tradition and puts a playful spin on our iconic products.”
“Second only to my love of design, is my love of dance and the opportunity to collaborate with PUMA enabled me to bring these two
passions together. It’s been an exciting process tapping into the expertise of PUMA’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active millennial world,”
said Sophia Webster.
The first drop of the PUMA x Sophia Webster collection releases on September 5th exclusively at sophiawebster.com. It will be available globally in PUMA stores, PUMA.com and select retailers on September 9th.
