Global sportswear brand PUMA is making a splash for summer with the launch of their new WAVEMULE campaign, featuring APAC ambassadors, the K-pop girl group IVE.
The WAVEMULE is a fresh take on PUMA’s popular summer franchise, the WAVE. This new mule combines high performance with trendy design, making it the perfect everyday shoe for the warmer months.
Key Features of the WAVEMULE:
- Mule Design: Offers enhanced practicality while maintaining the iconic “Wave line” from the existing Wave Flip sandal.
- Platform Boost: The 5cm platform midsole provides a stylish height increase.
Superior Comfort: Denser EVA material ensures excellent cushioning, perfect for long wear. - Summer-Ready Breathability: Ventilation holes keep your feet cool and comfortable in hot, humid weather.
- Removable Insole: The SOFTFOAM+ insole provides extra comfort and allows for a fresher feeling during rainy days.
- Versatile Style: The simple silhouette pairs effortlessly with a variety of summer outfits.
- Available Colours: White, black, pink, and gray.
The campaign highlights the WAVEMULE’s versatility through unique styling tips from each member of IVE. Their diverse looks demonstrate how the WAVEMULE can be personalized to create a sensual and trendy look.
The PUMA 2024 Summer WAVEMULE will be available starting April 19th at PUMA’s official online store and select PUMA stores (KLCC, Sunway, Pavilion KL, Queensbay, TRX) for RM209.
Head over to https://my.puma.com/ to learn more!
Read also: PUMA and PlayStation Team Up for a New Collection
