Last month, PUMA has released two streetwear collaboration collections with KidSuper Studios and Von Dutch, respectively. The PUMA x KidSuper Studios collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy and unbridled passion of football with the creativity and innovation of art; whereas the PUMA x Von Dutch collection is inspired by the ability to create your own world through fashion, tapping into the cultural subconscious to mix and match pieces and express personal style.
PUMA x KidSuper Studios
KidSuper Studios is a creative artist collective in Brooklyn, New York. Founded by designer Colm Dillane, this circle of creators transforms streetwear and accessories with fresh takes on style, art, music, and sport – all from their studio in NYC. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world.
The collection stands out with retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key styles from the collection include a tailored jacket and pants, graphic t-shirts, jerseys, track jackets, sweatshirts, accessories, sneakers and more.
To support the release of the collection, KidSuper Studios and PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the 7-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.
Launched with a price range of RM199 to RM759, this first collaboration of PUMA x KidSuper has been dropped on PUMA.com and at PUMA KLCC, PUMA Sunway, PUMA Genting, PUMA Midvalley as well as selected retail stores on September 17, whereas PUMA Pavillion will only launch the collection in December 2020.
PUMA x Von Dutch
PUMA is collaborating with Von Dutch for a throwback collection designed for self-expression – PUMA’s sporty streetwear meets Von Dutch’s iconic graphics for this debut collection.
Von Dutch emerged as an early-2000’s icon, making their mark on American culture with apparel and accessories donned by the biggest names in music and Hollywood. A throwback collection designed for self-expression, the PUMA x Von Dutch collaboration combines the interchangeable design elements from Von Dutch with classic PUMA styles.
Product designs feature nostalgic details like pops of plaid, pink, and a material mix of leather and mesh inspired by the iconic Von Dutch baseball caps.
Retailing at prices between RM169 to RM569, the PUMA x Von Dutch collection has been launched on September 12 at PUMA KLCC, PUMA Pavilion, PUMA Sunway Pyramid, PUMA Genting, PUMA Imago, PUMA Mid Valley, Crossover Sunway Pyramid, Crossover Online and ZALORA as well as PUMA.com.
Read also: PUMA Celebrates the Relaunch of Its Flagship Store on LazMall with Special Discounts
