PUMA continues their commitment to inspire women everywhere to stay true to themselves with this season’s follow up to the brand’s ‘Do You’ campaign featuring the dancers of the New York City Ballet in the new PUMA Swan Pack Collection.
Inspired by the strength and grace of ballet, this collection brings together the fiercest Sportstyle and Training styles from PUMA with swan-inspired details: a black-and-white colour palette, iridescent materials, and feather prints.
The women’s Puma Swan Pack Collection includes the Fierce Strap Swan, the Pulse IGNITE XT, the Basket Heart and a Blaze of Glory Sock Swan.
Bringing the Swan Pack story to life are Mimi Staker and Olivia Boisson of the New York City Ballet who serve as heroines in the campaign. Photographed at the David H. Koch Theater at Lincoln Center, the campaign features the dancers on and off stage wearing Swan Pack products.
The Spring-Summer ’17 Swan Pack collection is now available at all PUMA Stores nationwide. The pricing for the items are as follows:
- Explosive Bodysuit RM289
- PUMA Fierce Strap Swan RM459
- Pulse XT RM379
- Ignite Dual Swan Pack RM429
- Swan Cape RM349
- B.O.G. Sock Swan RM TBA
Check out the incredible photos, ahead.
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