Fresh off the Run The Streets campaign is the all-new TSUGI silhouette where PUMA took to the sensibilities and functionalities of Japanese design to perfect this iteration. ‘TSUGI’ that translates to ‘NEXT’ in Japanese, incarnates the fusion of modernity, technology and traditions, bringing a new wave of aesthetic to progressive streetwear. With TSUGI, PUMA brings to the table their successful track record Sportstyle Running footwear design and long-standing commitment of pushing the boundaries of innovation. This was the foundation for the creation of TSUGI and it defines the future direction of the Brand.
PUMA injected their most innovative running cushioning technology, the IGNITE FOAM, into the new TSUGI range. Strategically placed under the footbed, IGNITE offers ideal flexibility in the forefoot and cushioning in the heel for comfort. What gave runners the optimal rebound and comfort can now be enjoyed by sneakerheads on the streets looking for the latest high-tech streetwear solution.
First to drop from the range is the TSUGI SHINSEI. ‘SHINSEI’ which in Japanese means ‘REBORN’, takes on this progressive philosophy a step further. Always forging the way in offering alternative closure systems to the market, the TSUGI SHINSEI features a unique lacing concept for a progressive look and extra comfortable fit. By pulling the lacing along the lateral and medial side of the foot, the wearer is assured of the right amount of fit. The TSUGI SHINSEI also features a sock construction, nylon padded tongue and textile vamp for an ultra-snug fit. More than its functionality, it boasts of a minimal, contemporary style that’s beautiful and unique to the market.
The TSUGI SHINSEI Black and White colorways drop in PUMA.com and sneaker retailers globally on April 21st. Succeeding drops and colorways will be available through Spring’17.
The new PUMA TSUGI SHINSEI is only available at Pavilion, KLCC, Sunway Pyramid, The Gardens, Queensbay Mall and will retail at RM 599.
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For more information, please visit www.puma.com.
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