The previous drop for the PUMA x Sophia Webster collaboration got us fluttering like butterflies, now the second drop of their dance inspired Autumn/ Winter collection is here to make you shine like a unicorn! Featuring a rainbow of soft candy-colored pastels, toughened up with iridescent foils, bold graphics and sports mesh detailing, it’s magically awesome.
Put on your dancing shoes and shine just like Sophia herself in this video!
“We are very excited to partner once again with the brilliantly talented Ms. Webster for this new drop of Q4 collection. PUMA has had a long history of partnering with world-renowned creatives to bring new life and depth to its Sportstyle product offerings. This collection definitely continues in that tradition and puts a playful spin on our iconic products,” said Adam Petrick, Global Director for Brand & Marketing at PUMA.
Some of the stand out styles in this collection includes the dreamy leather varsity jacket with metallic embroidered graphics and ‘Dreamette’ badges and the crisp white Pearl trainers with rainbow cage detailing.
“Second only to my love of design, is my love of dance and the opportunity to collaborate with PUMA enabled me to bring these two passions together. It’s been an exciting process tapping into the expertise of PUMA’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active millennial world,” said Sophia Webster.
The second drop of the collection will be available globally in PUMA stores, PUMA.com and select retailers on October 21st onwards. The first drop of the PUMA x Sophia Webster collection was released on September 5th.
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