PUMA held a Spring/Summer 2017 press day at Slate @ The Row in Jalan Doraisamy Kuala Lumpur on Thursday February 8 to showcase its latest SS17 sportswear collections, giving media, fashionistas and bloggers the opportunity to catch a glimpse of the collections that will be made available this year.
For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Golf, Motorsports, and more.
PUMA ambassadors Rihanna, Kylie Jenner, and Cara Delevingne are responsible for helping Puma nearly double their sales in 2016. This time, for the brand’s SS17 collections, PUMA has tapped new creative collaborator The Weeknd to front its SS17 “Run the Streets” campaign. On top of that, PUMA joined hands with the New York City Ballet for its “Swan Pack” collection featuring both sport and training styles inspired by Swans.
Another notable collection is the classic 90s PUMA sneaker, the PUMA Mostro. That’s right, PUMA is bringing back the Puma Mostro with a premium, sleek silhouette. The collection is now available in PUMA stores nationwide.
In case you missed it, check out the gallery below to see some of the pictures taken during the showcase.
For more information, head over to www.puma.com.
Read also:
PUMA Launches All-New And Glossy Basket Heart Sneakers;
Meet the Malaysia Representatives of Puma’s ‘Do You’ Campaign
