PUMA’s latest Velvet Rope collection features Kylie Jenner along with returning New York City Ballet dancers, Olivia Boisson, Mimi Staker, Emilie Gerrity, Meagan Mann and Unity Phelan. The idea of the Velvet Rope collection, came from the dividing line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands, the ‘DO YOU’ essence.
It’s a tech-infused collection which features inspiring Sportstyle and Training pieces for women to wear while boldly breaking the rules and following their instincts to find their best selves.
Inspiration was taken from the world in which the Velvet Rope lives. Color palettes blend autumn hues with metallic: olive and copper, navy and silver. Silhouettes stun, flatter, and support. Materials perform at any time of the day or night, from strong Lycra to soft velvet.
This collection is heavily interwoven with the ‘DO YOU’ campaign, which launched in August of 2016 and has continued to grow traction. This campaign brings together women from different fields each telling a story of bravery and confidence to inspire others around them. ‘DO YOU’ has been encouraging women to prove other’s wrong by proving themselves right.
The Autumn-Winter 2017 PUMA Velvet Rope Collection drops on PUMA.com, PUMA Stores and retailer worldwide starting 10th July 2017. The collection price ranges from RM39 to RM499 and will be available at all PUMA outlets except for certain items.
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