PUMA is teaming up with emoji®, the iconic brand for a new line of footwear, apparel and accessories for a new playful and fun collection where classic PUMA silhouettes are adorned with emoji® icons. emoji® has formed a new digital language that’s fun, expressive, and universal. The PUMA X emoji® collaboration was made to showcase the way we communicate in the modern world.
Designed through the lens of instant messaging, the collection pairs emoji® icons that speak to everyone with bright color combinations, creating a range that is young and vibrant. The collection includes footwear, apparel and accessories for both kids and adults, allowing for spirited self-expression at any age.
The RS-2K X emoji® features a hook and loop piece on the heel where detachable gesture, expression and symbol emoji® icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³X emoji® includes the same detachable emoji® feature, using the gesture, expression and symbol emoji®icons. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay.
The PUMA X emoji® Tee and PUMA X emoji® Hoodie are both available in black, gray, and yellow, each featuring an array of emoji®icons on both the front and back of the clothing. Rounding out the collection are the PUMA X emoji® Sweatpants in both gray and black, featuring side and back pockets, rib cuffs and emoji® icons on the bottom of the right leg.
The PUMA X emoji® collection will drop this September 11th online at PUMA.com, and PUMA outlets at KLCC, Sunway Pyramid, Pavilion, One Utama, The Gardens, IOI City, Queensbay Mall, Gurney Plaza Aeon Terbau City and Atmos KL (Suria KLCC), for a price range between RM139 – RM619.
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