To mark Sesame Street’s 50th anniversary, PUMA and Sesame Workshop are launching a collection inspired by the heritage of both brands with original Sesame Street characters in a cut-and-paste, comic style motifs rendered in beloved PUMA silhouettes.
Each piece in the collection feature the Muppets of Sesame Street where their individuality and uniqueness shine, with fun designs and splashes of colour. PUMA’ssport-inspired styles like the Sesame Street 50 Suede Jr, which is decked with playful cut-and-paste, comic style design in vibrant colours that pop. The Sesame Street 50 RS-0 features playful renditions of Bert, Ernie and Cookie Monster on the tongue with fresh colour blocking, comic-inspired graphics and a soft EVA footbed.
Completing the pack is a wide range of apparel and accessories for boys and girls. A colourful Sesame Street tape appears across the collection – from jackets and crew to the backpacks and caps.
To mark the occasion, PUMA and Sesame Workshop created a shoe box with unique and heartfelt artwork designed by kids. As Sesame Street is all about community, the contest was conducted on Instagram where kids were asked to take inspiration from all-time Sesame Street heroes doingwhat they love to do in the city. Whether it’s a bike ride through the park or playing with their friends.
The PUMA x Sesame Street 50 collection is now available at PUMA KLCC and Sunway Pyramid ranging from RM 79 – RM 359.
Read also: PUMA and Maybelline New York Collaborate on a Limited Edition Athleisure-Inspired Makeup Collection
