This holiday, Ray-Ban celebrates with a new campaign ‘You’re On’ that captures spontaneous moments of genuine behavior, lived as the most authentic version of yourself.
The campaign portrays two gamers playing pinball, giving it their all, unaware of their surroundings. The protagonists in the campaign, showcasing their Ray-Ban styles, are their truest selves, enjoying the moment no matter who is watching. It echoes a message that wearing Ray-Ban gives you that confidence to live your best life.
Celebrating Ray-Ban’s timeless essence, the campaign features iconic frames that feel more authentic than ever. The I-Shaped Octagons embody the joyful free spirit of the 60s and 70s, with their oversized geometry and expressive personality. Back from the Ray-Ban archives, they are built for being yourself in, and grabbing life with both hands. Straight from the 90s, the Frank features the original colors and vintage gold Ray-Ban logo. The light metallic frames are made for fun and creativity, whatever version of yourself you want to be. And the Wayfarer, born in the 50s, has been loved by dreamers, adventurers and pop-culture legends ever since. The Wayfarer family continues with the State Street. Its elegant, squared shape, crafted from acetate and available in a selection of colors, creates a contemporary style.
You can’t predict the light, but with Ray-Ban you are always ready to capture it. Living each day for the moment. You’re On.
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